International Marketing(2) Essay Example | Topics and Well Written Essays - 2000 words

International Marketing(2) - Essay Example The organization of EITC or Du mainly offered services such as fixed lines, mobile services, internet services, telephony as well as digital television services that enhanced its revenues and net income by US$ 2.77 billion and US$ 540 million in the year 2012. Moreover, due to the presentation of varied types of services, the brand image and reputation of the organization enhanced by a significant extent as compared to many other rival players (Du, 2014). Bargaining power of the customer: the bargaining power of the customers of Indian market is extremely high. This is mainly due to the presence of numerous rival players such as BSNL, MTNL, Vodafone, Airtel, Aircel etc. As a result, the organization of EITC or Du need to offer new services at a competitive rate so as attract the customers of Indian market towards the brand as compared to others (Grant, 2010, pp. 110-123). Bargaining power of the suppliers: the bargaining power of the suppliers is quite low. This is mainly because; the branded and reputed organizations always try to maintain an agreement with the popular suppliers so as to attain best services to its target customers. Therefore, in order to retain its position and reputation in the market, the suppliers had to obey the rules and regulations of the organizations (Grant, 2010, pp. 110-123). Competitive rivalry: the level of rivalry is extremely high in India. This is mainly due to the presence of many rival players such as Vodafone, BSNL, Airtel, Idea, Aircel etc. Other than this, each and every telecom service provider is trying to offer varied types of inventive services to its customers so as to enhance its dominance and market share as compared to others. Therefore, in order to maintain its position and ranking, the organization need to offer high concentration over product development strategy as compared to others. Threat of substitute products: the threat of substitute products is extremely high in the market