Performance Appraisal Paper Essay Example | Topics and Well Written Essays - 2000 words

Performance Appraisal Paper - Essay Example The thesis statement of the current reflective paper is to evaluate how the various aspects of human resource management and planning work together to perform that primary function. The contemporary issues in human resource planning and development are very much different from what it used to be two or three decades back. With so many firms entering the global market, the major objective of HR is the management of cultural diversity as well as ethics of various nations where the firm is seeking business. With the advent of new technology too, new issues have arsed in the field of HR planning. For instance, information needs to be communicated within a nation or within an organisation. Apart from this, workplace diversity continues to be a major concern for HR managers. In this arena, the primary function of managers is to ensure that no discrimination is done in promoting, hiring or termination procedures and practices (Brewster, et al., 1996). However, each of these challenges are also opportunities for improving the overall monitoring of performance, safety and health issues as well as turnover management. Globalization has seen a tremendous growth with technological advances. As the cost effectiveness of business is increasing, more and more companies are going global. Thus, new roles of seeing international employees have been added to HR management. The HR managers are realizing that with different religions, races and cultures, work motivation is also changing. As a result, the overall hiring and recruitment process has seen a dramatic change. Today, hiring process does not confide to a person’s functional capabilities but also his/her capability to work in a diverse environment. With the equal Opportunity (EEO) as well as affirmative action plan, the firing and hiring policy has become more controlled as

Phase 2 Individual Project Essay Example for Free

Phase 2 Individual Project Essay There are many businesses that have expanded their business internationally in order to benefit in some sort of way rather it revenue or a better market for their product. In this thesis, I will research a multination company and its international strategy over the last 10 years. I will elaborate on it international orientation and rather it etho-, poly-, or geocentric. I than explain why the company decided on expanding to the chosen locations. Then I will clarify if they had core capability to succeed in those markets, along with its opportunities and constraints. Last, I will define value chain dispersal and integration strategy and describe the strategy that’s organized around it. I chose to research McDonalds, because it is one of the most successful restaurant chains around the world. They use effective management to strategize global expansion. . They develop effective customer brand loyalty through their Human Resource Department and company personnel. McDonald’s international orientation has ethnocentric and polycentric approaches. Its ethnocentric approach begins with how they initially entered international markets by leveraging standardized product offerings, clean and bright environments, and American brand equity (McDonald’s Success Strategy and Global Expansion through Customer and Brand Loyalty). But with changing times McDonalds have adapted to local regions remodeling it retail space and while changing product line to appeal to local taste. By the golden arch being connected to American culture, it can be at risk in other countries by not staying true to what McDonald’s stand for. By brushing aside ethnocentric considerations , it could be an identity lost. The polycentric approach is how they provided growth and employment to a vast  number of minority groups in the United States and people around the globe. McDonalds is culturally connected around the world be providing business training for employees in Hong Kong and in the UK offering 1800 to employees to continue their education, just to name a few. The influence and most of McDonald’s success is the investment of significant in their employee’s growth and job satisfaction. McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a to ugh foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to â€Å"think global, act local.† Furthermore, McDonald’s is a true franchise success; the success of McDonald’s goes back to its roots, the start. By being consistent and providing quality service, cleanliness, and values at all times, customers have nothing to complain about and customers always know what to expect locally and internationally. With making things new and fresh, innovation is a key component to the success internationally. By taking the necessary steps and observing differences in cultures, they were able to tweak their products without causing disruption. Also, McDonalds turns bad into success, by being in the forefront of environmental issues McDonalds took their issues and established their own Global Environmental committee and outlined the steps to reduce solid waste. Ov er the years there has been much global health concern, mainly in relation to children. In response to the concerns, McDonald’s formed the Global Advisory Council (GAC) in 2004. The GAC is an international team of independent experts assembled by McDonalds to provide us with professional guidance in the areas of nutrition and childrens well-being (The Success of McDonald’s Franchise). Finally, what is value chain dispersal and integration strategy? Value chain dispersal is how a business receives information and takes the information to add value to their business in the selling of their product to customers.  Value chains can produce goods or services. The goal of the business to produces maximum value for the least total cost. Integration strategy is use in the training of management and employees, reduce in-effective communication, and reduce cost. The international strategy that is organized around value chain dispersal and integration strategy involving McDonald’s, is that they know their strengths and weaknesses. Adding values strengthens the corporations as a global economy, where the weaknesses are transformed into a positive factor. These projects take effective management. Effective in management in turn can produce great employees, in which they can effectively communicate and execute the mission and statement. In conclusion, it was very informing to research a franchise success, such as McDonald’s. What is even more intriguing is their success locally and internationally and how they cater to different cultures, by researching needs and wants. McDonald’s knows what takes to be a huge success is and success takes brain-storming, along with talent. Reference McDonald’s Success Strategy And Global Expansion Through Customer And Brand Loyalty. The Clute Institute Journal Of Business Case Studies, 3. Retrieved from http://journals.cluteonline.com/index.php/JBCS/article/view/4857/4949 McDonald’s International Strategy: Squander Brand Equity? (2009). Retrieved from http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/ Roger, Arvind, Kashlak, Rabi, Bhagat, Phatak (2009). International Management: Managing in a Diverse and Dynamic Global Environment (2nd ed.). [Course Smart Solutions]. Retrieved from http://wow.coursesmart.com/9780077674113/?CSTenantKey=coloradotechspid= The Success of McDonald’s Franchise. (n.d.). Retrieved from http://www.franchisedirect.com/information/trendsfacts/thesuccessofmcdonalds/8/1111/#note4

Martin Esslin Critical Essay :: Free Essays

Martin Esslin, in his critical essay written in 1969, comments on works from the beginning, middle and finally the end of Ibsen’s career. He chose to write about Hedda Gabler in his section about the middle of Ibsen’s career. While his writing is fairly complex, most of it is decipherable. He writes that â€Å"Hedda Gabler is the last of his strictly realist plays.† (237). He also explains that Hedda Gabler â€Å"is first and foremost about a human being, no about an idea† (237). This is what Esslin is impressed with the most. He loves how Hedda is not only the main character but also the social comment. With these two ideas intertwined so well, the play is fascinating. Hedda becomes the social comment on the role of women in the society. She challenges the idea of the time period and stands instead for superior, aristocratic woman who is the salve to the pride of her caste,† (238). She cannot stand her position in society, and becomes bored with sit ting around the house, waiting for Brack or Mrs. Elvsted to come around and visit. She becomes increasingly bored, even on her honeymoon, with a husband she apparently married simply to become married and have some sort of social position. She does not love Tesman, which becomes clear through the way she treats him. An example of this is her harsh attitude toward him serving them drinks. Esslin also comments on the incredible balance of the play with the presence of six main characters, three men, and three women. They all balance each other out, which become clear as Esslin shows the opposite character traits in the six characters. â€Å"Hedda†¦superior, aristocratic woman†¦Elvsted†¦her exact counterpart, socially, intellectually, and physically inferior†¦. better able to survive† (238). The final aspect of the play Esslin chooses to comment on is how it is very much a poem. He cites examples, â€Å"a figure standing by an open door, a shot ringing out i n what seems like an idyllic scene, all these may contain more poetic feelings than a dozen finely written speeches.

Crucible Belonging Essay

Individual Text Record Sheet for AOS: Belonging Title: Looking for Alibrandi Composer: Melina Marchetta Form and text type: Novel Publication date: 1992 Context: Set in 1992, Sydney, Australia, surrounding the secluded Italian community. Audience: Young adults Purpose: To educate young adults on the stresses and losses of life and how, through reflection, they can set you free. Brief synopsis of text: Looking for Alibrandi focuses on one girl and the shame her family’s indiscretions have brought on them. Throughout h HSC year, her father returns, she falls in love, loses a friend and discovers the truth of her identity. List four textual features that convey the concept of Belonging (techniques): 1. Humour: Humour is used in Looking for Alibrandi to convey Josie’s cultural connections to food such as pizza and pasta, as shown when Josie is having a conversation with her father who asks if she likes pizza to which she replies, â€Å"What a ridiculous question. I suppose you’re going to ask me if I like pasta next. The use of sarcasm by Josie, clearly demonstrates the humour in the novel by dismissing her father’s question as the answer should be obvious. This sets the foundation for the father-daughter relationship to develop. 2. Characterisation: In the novel the characters personalities are reflected through the use of stereotypes. This is best shown through Nonna and Jacob. Nonna is a stereotypical Italian grandmother, who strongly clings to her cultural herit age to the extent where all her furniture is Italian. Jacob, on the other hand, is the typical rebel. He is part of a gang, gets into trouble often and rides a motorcycle. The stereotyping of Nonna shows her strong connection to her Italian heritage whereas the characterisation of Jacob demonstrates his lack of connection to his Australian background. 3. Imagery: Imagery is used in Looking for Alibrandi after Josie’s friend John Barton commits suicide, where she starts to have hallucinations of seeing him, particularly at Central Station which was their meeting place. John’s death has had a huge impact on Josie as she begins to feel like she has no friends and thus isolated from people. She also experiences anger that he would kill himself instead of going to her for help. The imagery creates the connection that Josie feels to other people besides John Barton and begins to create relationships with other people. 4. Irony: In the novel, Nonna has a disapproving attitude towards her daughter due to Josie being born out of wedlock. This sets up the irony in the novel as Nonna cheated on her husband resulting in the birth of Josie’s mother making her very hypocritical. This is evident when Josie finds out â€Å"You’re a liar†¦ You slept with him. You slept with Marcus Sandford. † The use of irony causes the strain in Nonna and Christina’s mother-daughter relationship and sees Nonna taking special interest in Josie, forming a strong relationship between them as Nonna believes Josie will break the ‘curse’. Links to prescribed text in terms of ideas and techniques (synthesis): Humour is used in The Crucible to relieve the tension and convey the ridiculous situation at hand. The characters have a conversation with Parris, where he mentions the faction against him to which Proctor retorts, â€Å"Why, then I must find it and join it. This is similar to Looking for Alibrandi where the main character, Josie, hides behind humorous sarcastic remarks to deal with troublesome situation. Through the use of humour, both John Proctor and Josie Alibrandi are singled out and looked up to. The stereotypical characterisation of a theocratic society has been infracted by greed and dishonesty. This is unveiled in the sc ene where Putnam gets his daughter to accuse their neighbour of witchcraft so he can buy the land. However, the stereotypical characterisation in Looking for Alibrandi remains intact. This shows the conflicting of interests in religious communities and, how one mistake will have an impact on the entirety of the community. The use of imagery is accentuated in The Crucible through the only evidence received in the trials which is the girls’ word that the Devil has sent someone’s ‘spirit’ to harm them. When accusing Mary Warren, they shout, â€Å"Mary, please, don’t hurt me! † The use of imagery in The Crucible and Looking for Alibrandi, singles out certain characters as they feel weak and helpless, disconnecting them from their stronger friends and family. The irony in The Crucible demonstrates just how little the authoritative figures see as they allow good Christians to be hung on the words of manipulative children. This is indicted in Act One where Reverend Hale states that Rebecca Nurse looks, â€Å"as such a good soul should†, however, in Act Four, hangs her for the crime of witchcraft. Similarly, the situation with Nonna and Christina, Josie’s mother, is also ironic. This suggest a desire for the characters to believe in what they say and forget about how they act, wanting to be accepted for who they’ve become.

African American Stereotypes in the Media

Jakaya McCambry 10/02/12 African American Stereotypes in the Media When I first heard someone say, â€Å"All African American people are Ghetto,† I was very offended that someone would make this type of assumption about my culture, and I thought how ignorant this person must be; but then I stopped and wondered why other people would think this about us. I asked her why she would say something like this, and she instantly listed shows like Tosh. O and Chelsea Lately, which highlight my culture in a negative view.It was clear to me that she had made up her mind about black people through watching the media and seeing African Americans fulfill that stereotype in person. This led me to question: Where exactly do these stereotypes come from? Are African American stereotypes still apparent in the media? What shows, movies, etc have made others portray our race as â€Å"Ghetto† or other lists of stereotypes? Are there any solutions to stop African American stereotypes? When we subscribe to the belief that groups of member are expected to possess certain characteristics, we are engaging stereotypes.When these groups are evaluated based on what the perceiver believes the target ought to be, judgments are made. These judgments concerning these individuals, based on their membership in a group or judgments made about people are not particularly based on facts. Stereotypes about our race dates all the way back to slavery. The beliefs that we were dishonest, promiscuous, and violent were evident during slavery of our black race. More recently the media sets the tone for morals, values, info about our culture; leading people to believe everything they see on TV including black stereotypes.It is a fact that one out of three people are said to have more than one TV in their house, which shows that media is a source for how people form perceptions about people (Tosi 13). Perception thus becomes a reality to people, and once people perceive it, stereotyping is born . Stereotyping of African Americans in the media has stemmed from how the media has presented African Americans to the world. There is a theory by George Gerbner that states, â€Å"Individuals who frequently watch high contents of television will begin to believe that they are living in a world similar to what is portrayed on the screen (Gerbner&Gross, 1976). It is the idea that whether something is being portrayed as negative or positive on television, most people will believe it. There is a fact which says that about six percent of African Americans are seen in comedies and dramas (Tosi 14). Within that category, they are mostly illustrated as being lazy, loud, uneducated and poor. For example, in movies like The Color Purple and shows like Good Times demonstrates negative perceptions of our race. On the other hand, shows like The Cosby show and Fresh prince of Bel Aire try and broaden the viewer’s idea of a typical â€Å"black† family.These shows highlight black pe ople living a very high class, educated, wealthy lifestyle. And so, as we see, the media ultimately controls how our race as they perceived, whether it is negative or positive. Since the media has a strong influence on the people’s perceptions of each other, they are the real deciding factor on how to solve the problem of stereotyping. We could possibly find solutions by matching every negative stereotype with a positive one, so that the good and bad cancel each other out.This is just a start; we want it so that when other cultures look at us, degrading stereotypes pertaining to our race will not come to mind. I believe we as inviduals also have the power to choose not to conform to our own stereotypes. Bordewich once said, â€Å" Only by abandoning many long-held, lovingly-held, myths and fantasies; we will become able to shape a healthy rational policy for people’s whose real life s far more complex and interesting, than our persistent fantasies. † So although the entertainment in the media may be interesting, we as a culture need to lead and be as catalyst in ending these demeaning stereotypes.Stereotypes can be good or bad, but given the evidence from my research on this topic, I can conclude that most African American stereotypes are negative. The way entertainment in the media portrays us has greatly affected how others identify us. Movies and shows like; Madea’s family Reunion, Bringing down the House, Love and Hip Hop, and Basketball Wives all portray us in a degrading way. People sometimes find it comical of course, but the fact that it is comical does not justify it being debasing. This image of us has evolved from things in the media, and its’ power to shape people’s idea of us.We as a race must stop living up to our stereotypes. As soon as we take action in not succumbing to our own stereotype, people will not think we are â€Å"Ghetto† or any other undignified term they think of us; therefore in the media we won’t be perceived in that way. As Colin Powell once said, â€Å"Fit no stereotypes. Don't chase the latest management fads. The situation dictates which approach best accomplishes the team's mission. † Although African American stereotyping is prevalent in the media now because of its’ entertaining quality; it perpetuates a cycle of harmful stereotypes.As long as this cycle continues, our culture will always be illustrated negatively. Works Cited Dixon, Travis L. â€Å"Network News And Racial Beliefs: Exploring The Connection Between National Television News Exposure And Stereotypical Perceptions Of African Americans. †Ã‚  Journal Of Communication  58. 2 (2008): 321-337. Academic Search Premier. Web. 2 Oct. 2012 Horton, Yurii, Eric Brown, and Raagen Price. â€Å"PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES. †Ã‚  PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES.Ethics of Development in a Global Environment (EDGE), 1 June 1999. Web. 02 Oct. 2012. . Retirethechief. â€Å"Stereotypes and Symbolism: Images Can Hurt. †Ã‚  Stereotypes and Symbolism: Images Can Hurt. RetireTheChief. org, May 2003. Web. 02 Oct. 2012. . Sanders, Meghan S. , and Srividya Ramasubramanian. â€Å"An Examination Of African Americans' Stereotyped Perceptions Of Fictional Media Characters. †Ã‚  Howard Journal Of Communications  23. (2012): 17-39. Academic Search Premier. Web. 2 Oct. 2012. Tosi, Paula. â€Å"Thinking About What We See: Using Media Literacy To Examine Images Of African Americans On Television. †Ã‚  Black History Bulletin  74. 1 (2011): 13-20. Academic Search Premier. Web. 2 Oct. 2012. Ramasubramanian, Srividya, and Mary Beth Oliver. â€Å"Activating And Suppressing Hostile And Benevolent Racism: Evidence For Comparative Media Stereotyping. †Ã‚  Media Psychology  9. 3 (2007): 623-646. Academic Search Premier. Web. 13 Nov. 2012. Moon J. Lee, Shannon L . Bichard, Meagan S. Irey, Heather M. Walt & Alana J.Carlson, (2009)Television Viewing and Ethnic Stereotypes: Do College Students Form Stereotypical Perceptions of Ethnic Groups as a Result of Heavy Television Consumption?. Howard Journal of Communications 20:1, pages 95-110. Bradley W. Gorham, (2006) News Media's Relationship With Stereotyping: The Linguistic Intergroup Bias in Response to Crime News. Journal of Communication 56:2, pages 289-308. C. Mo Bahk & Fred E. Jandt, (2004)  Being White in America: Development of a Scale. Howard Journal of Communications 15:1, pages 57-68. â€Å"Stereotypes In Media. †Ã‚  Stereotypes In Media. N. p. , n. d.Web. 19 Nov. 2012. . Monique Kloosterman, et al. â€Å"‘Shake It Baby, Shake It': Media Preferences, Sexual Attitudes And Gender Stereotypes Among Adolescents. †Ã‚  Sex Roles  63. 11/12 (2010): 844-859. Academic Search Premier. Web. 13 Nov. 2012. Hutchison, Phillip J. â€Å"Reexamining Jack Johnson, Stereotypes, A nd America's White Press, 1908–1915. †Ã‚  Howard Journal Of Communications23. 3 (2012): 215-234. Academic Search Premier. Web. 14 Nov. 2012 Pickering, Michael. â€Å"Sex In The Sun: Racial Stereotypes And Tabloid News.   Social Semiotics  18. 3 (2008): 363-375. Academic Search Premier. Web. 14 Nov. 2012. Li Chen, et al. â€Å"Male Mammies: A Social-Comparison Perspective On How Exaggeratedly Overweight Media Portrayals Of Madea, Rasputia, And Big Momma Affect How Black Women Feel About Themselves. †Ã‚  Mass Communication & Society  15. 1 (2012): 115-135. Academic Search Premier. Web. 13 Nov. 2012. Hermes, Joke. â€Å"On Stereotypes, Media And Redressing Gendered Social Inequality. †Ã‚  Contemporary Readings In Law & Social Justice  2. 2 (2011): 181-187. Academic Search Premier. Web. 12 Nov. 2012.

Free Essays on Great Composer

Claudio Monteverdi is a 16th, 17th Century composer who helped move music in new directions. Through his compositions, Monteverdi brought new composing techniques to the world, and helped change the, what was then, traditional genres, andmove them through his progressive writing style. Though first, Monteverdi’s life must be seen. Knowing were a person has been can greatly help someone, especially an artist. Second, of Monteverdi’s works, his first five books of madrigals helped to bring in new changes to the music world. Therefore, to see the life, and section of works of a composer, Monteverdi is seen as a great progressive composer of his, and for all time. Claudio Monteverdi was born in Cremona1, on May 15, 1567 and died in Venice on November 29, 1643(Boynick). Monteverdi studied with Ingegneri, maestro di cappella at the Cremona cathedral, and published several books of motets and madrigals before 1591 (Boynick). While under Ingegneri, Monteverdi was groomed carefully, and seemed to have been held back before publishing to make sure of Monteverdi’s developing composing skills (Carter, Madrigals and arias 509).In 1591 Monteverdi left for Mantua to the court of the Duke Vincezo Gonzaga, there serving as a sting player in the court (Boynick). Monteverdi studied under Giaches de Wert, the resident maestro di cappella while in Mantua (Boynick). Monteverdi then met and married Claudia de Cattaneis, a court singer. Claudia bore three children to Monteverdi. Monteverdi later became maestro di cappella succeeding Pallavinco, whom succeeded Giaches (Boynick). To help secure this position, Monteverdi wrote the Duke Gonzaga about this appointment citing that he â€Å"...affectionately requested [ the position of maestro di cappella and sought out with humility (Stevens 37). Monteverdi published his first opera Orfeo in Mantua in 1607, followed by Arianna, which contracted remarkable reputation (Carter Lamenting Ariadne 395), ... Free Essays on Great Composer Free Essays on Great Composer Claudio Monteverdi is a 16th, 17th Century composer who helped move music in new directions. Through his compositions, Monteverdi brought new composing techniques to the world, and helped change the, what was then, traditional genres, andmove them through his progressive writing style. Though first, Monteverdi’s life must be seen. Knowing were a person has been can greatly help someone, especially an artist. Second, of Monteverdi’s works, his first five books of madrigals helped to bring in new changes to the music world. Therefore, to see the life, and section of works of a composer, Monteverdi is seen as a great progressive composer of his, and for all time. Claudio Monteverdi was born in Cremona1, on May 15, 1567 and died in Venice on November 29, 1643(Boynick). Monteverdi studied with Ingegneri, maestro di cappella at the Cremona cathedral, and published several books of motets and madrigals before 1591 (Boynick). While under Ingegneri, Monteverdi was groomed carefully, and seemed to have been held back before publishing to make sure of Monteverdi’s developing composing skills (Carter, Madrigals and arias 509).In 1591 Monteverdi left for Mantua to the court of the Duke Vincezo Gonzaga, there serving as a sting player in the court (Boynick). Monteverdi studied under Giaches de Wert, the resident maestro di cappella while in Mantua (Boynick). Monteverdi then met and married Claudia de Cattaneis, a court singer. Claudia bore three children to Monteverdi. Monteverdi later became maestro di cappella succeeding Pallavinco, whom succeeded Giaches (Boynick). To help secure this position, Monteverdi wrote the Duke Gonzaga about this appointment citing that he â€Å"...affectionately requested [ the position of maestro di cappella and sought out with humility (Stevens 37). Monteverdi published his first opera Orfeo in Mantua in 1607, followed by Arianna, which contracted remarkable reputation (Carter Lamenting Ariadne 395), ...

Company Strategic Analysis on Unilever ICE Cream du Telecom

Company Strategic Analysis on Unilever ICE Cream du Telecom Background The Unilever Ice Cream division operates in a highly competitive environment. Ice cream is part of the company’s food business that has to compete with other companies in the fast moving consumer goods segment. The company is the biggest maker of ice cream in the world.Advertising We will write a custom essay sample on Company Strategic Analysis on Unilever ICE Cream du Telecom specifically for you for only $16.05 $11/page Learn More Customers are mainly retail buyers who shop from supermarkets and are increasingly taking on ice cream as a snack. Unilever Retail Industry Share (%) Industry Rank and Share of Revenue (%) 2008 2013 Rank Share of Revenue World Australasia Western Europe Latin America North America Eastern Europe Asia Pacific Middle East Africa 20.9 33.5 30.1 27.7 21.5 11.4 6.5 11.7 21.3 36.5 31.0 28.6 20.9 15.5 9.4 7.2 1 1 1 1 2 1 2 4 100 5.8 42.7 13.7 19.7 6.3 9.5 2.3 Figure 1: Euromonitor International-Statistic s The main Unilever ice cream brands in the UK are Ben Jerrys, Carte D’or, and Walls. The following graph displays the market share of the respective brands in UK in 2013. Figure 2: Ice cream number of users in UK (in 1000 people) (Statista 2015) Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 3: UK average purchase in grams per week per person (Statista 2015). Meanwhile, du telecom operates in a young, growing industry. It also benefits from its association with the United Arab Emirates government by being owned by several state agencies. du is enjoying a persistent increase in mobile data revenues. The business segment contributes about 30% of the total company revenue. The main challenge for du telecom is sustaining the cable infrastructure to provide 100% uptime on data business. Rivals like Etisalat and YahClick are already opting to use satellite links as ba ckups. du has to keep up with changing technologies to remain relevant in its business (du 2014). Figure 4: du mobile data revenue trend Competitive environment applications Five Forces du telecom in the UAE The threat of new entrants in the UAE telecom market remains low because of the low population of the country and the high cost of setting up the required infrastructure. New entrants also try to avoid the associated cost of having to upgrade their networks when new technologies become common. The industry in a duopoly served by Etisalat and du. However, there are smaller companies offering hybrid services in some specific telecom segments, such as data. Rivalry is very high as du tries to increase its market share to reach at least 50% of the market.Advertising We will write a custom essay sample on Company Strategic Analysis on Unilever ICE Cream du Telecom specifically for you for only $16.05 $11/page Learn More Currently, it has about 30% control of the market. In the industry, buyers can shift their service providers quickly, but du is doing all it can to sustain consumer loyalty by providing long-term contracts and increasing switching costs. Therefore, the bargaining power of buyers remains moderate. Meanwhile, the bargaining power of the suppliers is low because there are many global and national companies competing for contracts and tenders to supply equipment and services to the UAE telecom industry. In the UAE, telecom companies provide the same services, but they differentiate the services through customer care and market campaign presentations. Any changes in pricing by a rival will directly affect du telecom. Therefore, the threat of substitute products remains high. Mapping strategic groups, Unilever in the UK When mapping, Unilever uses demographics to divide markets and then follows through with the expectations of the particular age group segment. Ice cream flavours are made with the needs of the diverse custom ers in mind. Each company brand is for a specific market segment. For example, the Calippo, an ‘ice lolly’, is for children. Brands sold in the UK do not have to be launched in the country. In segmentation, Unilever also follows customer traits, where 29% are quality driven, 24% are individualistic, 19% are habitual shoppers, 14% are shelf stalkers, and 14% are conformists brand loyalists (Unilever 2013). The performance of different brands in the UK follows consumer income levels, with Magnum as the best-selling brand because it targets adults.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketing and sales strategy for Unilever UK is defined clearly. The company concentrates on its biggest brands, but it also ensures small ice cream brands have the required presence in retail stores. Packaging differs for all brands and the targeted price segment in the market. Brands focusing on impulse customers are mainly premium and mixed-priced. Those focusing on the take home market are available in all price variations, leading to the brand positioning structure displayed below. Company strategy applications Objective of du Telecom The company aims to maintain a progressive dividend policy for the shareholders. The objective provides a reference point, which also serves as the main unit of performance measurement. The other objective is to provide consumers with the best offerings in the world in terms of handsets, network technologies, and overall consumer experience. The company measures its commitment to this objective by evaluating the available choices offered to customers, the quality of its network compared to the rivals and industry standards, the innovativeness of its products and services measured by the frequency of upgrades, and the pricing of its products to reflect profit margins and market competitiveness. One minor objective of the company is to comply with the Emiratisation programs of the UAE government. It involves the hiring of many UAE nationals as workers. The company judges its performance towards this objective by the number of job applicants who are Emiratis and the turnover of Emirati employees annually. Objectives apply differently to functions and business units; the voice market segment pursues the call quality objective, while the customer care area aims to satisfy a higher number of customers (du 2015). Unilever Mergers and Acquisitions Unilever embraces mergers and acquisitions to take advantage of the emerging trends in the ice cream industry (Unilever 2013). It also does so to consolidate market share, reduce cos ts, and increase its economies of scale. The table below presents a summary of the company’s activities from 1959 to 1980 (Reinders 1999). The motive was to improve its access to relevant resources, which were critical to its business expansion. Therefore, the choice of target depended on freezer cabinets, cold stores, and transportation demands (Jones 2002). In 2014, the company finalized the acquisition of Talenti Gelato Sorbetto in a move that would enable Unilever increase its offerings for the ice cream market (Boyle 2014). 1959 Austria: Eskimo Australia: McNiven Bros France: Gella Portugal: Esquimea 1962 Canada: Good Humor Italy: Spica Netherlands: VAMI Sweden: Trollhatteglass 1960 Australia: Streets Denmark: Frisko Singapore: Cold Storage 1967 Italy: Eldorado 1961 Australia: Sennitt Denmark: Kronburg Netherlands: De Hoop Sweden: Gille-Glass USA: Good Humor 1971 Denmark: Sol Is 1973 Brazil: Alnasa Ireland: Hughes Brothers Switzerland: Gelber 1974 Italy: Chia vacci and Toserini Spain: Frigo 1977 France: Motta 1978 Australia: Amscol Acquisitions have happened within and outside Europe to make the company truly global and to enable it develop elaborate supply chains for the main ingredients of its ice cream brands. There are no notable mergers in the company’s history, which could be due to the company’s need to retain absolute control of its business. Acquisitions are helpful in reducing the costs of operation. They also help Unilever to become diverse. The company targets small firms that are operating in single national markets, where it can easily dominate after acquisition (Jones Miskell 2007). Reference List Boyle, M 2014, ‘Unilever buys Talenti Gelato Sorbetto to bolster ice cream business’, Bloomberg Business, 2 December, bloomberg.com/news/articles/2014-12-02/unilever-buys-talenti-gelato-to-bolster-ice-cream-business. du 2014, Q3 2014 year-on-year revenues exceed AED 3 billion for the second con secutive quarter, du.ae/about-us/media-centre/newsdetail/2014/10/28/q3-2014-year-on-year-revenues-exceed-aed-3-billion-for-the-second-consecutive-quarter. du 2015, Company overview, http://phx.corporate-ir.net/phoenix.zhtml?c=199506p=irol-homeProfilet=id=. Jones, G Miskell, P 2007, Acquisitions and firm growth: Creating Unilevers ice cream and tea business, Business History, vol. 49, no. 1, pp. 8-28, hbs.edu/faculty/Publication%20Files/Acquisitions%20and%20Firm%20Growth.pdf. Jones, G 2002, Unilever- A case study, Harvard Business School Working Knowledge, 9 December, http://hbswk.hbs.edu/item/3212.html. Reinders, P 1999, Licks, sticks and bricks: A world history of ice cream, Unilever, London. Statista 2015, Brands of ice cream in tubs and blocks ranked by number of users in the United Kingdom (UK) in 2013 (in 1,000 people), statista.com/statistics/303868/leading-ice-cream-tub-brands-in-the-uk/. Unilever 2013, 2013 annual report and accounts: Making sustainable living commonplace, unilever.com/images/Unilever_AR13_tcm13-383757.pdf.

Myths About Domestic Violence

Myths About Domestic Violence Lawanna Lynn Campbell endured a marriage full of domestic violence, infidelity, crack cocaine addiction, and alcohol abuse. When she was told to keep silent about being abused by her husband, she took matters into her own hands. After 23 years, she eventually escaped and made a new life for herself. Below, Campbell discusses the myths surrounding domestic abuse and their impact as she struggled to break free from a life of pain, shame, and guilt. MYTH Boyfriends and girlfriends sometimes push each other around when they get angry, but it rarely results in anyone getting seriously hurt. When I was 17, my boyfriend went for my throat and choked me in a fit of jealous rage upon learning that I had dated others before we became exclusive. I thought this was an involuntary reflex he could not control. I believed that his outburst showed just how much he really loved me and wanted me for himself. I quickly forgave him after he apologized, and in some morbid way, felt flattered to be loved so much. I later found out that he was very much in control of his actions. He knew exactly what he was doing. People who abuse often use a series of tactics besides violence including threats, intimidation, psychological abuse and isolation to control their partners. And if it happened once it would happen again. And sure enough, that incident was only the beginning of more acts of violence that led to serious injuries throughout our years together. FACT As many as one-third of all high school and college-age young people experience violence in an intimate or dating relationship. Physical abuse  is as common among high school and college-age couples as married couples. Domestic violence is the number one cause of injury to women between the ages of 15-44 in the U.S. – more than car accidents, muggings and rapes combined. And, of the women murdered each year in the U.S., 30% are killed by their current or former husband or boyfriend. MYTH Most people will end a relationship if their boyfriend or girlfriend hits them. After that first incident of abuse, I believed that my boyfriend was truly sorry and that he wouldn’t ever hit me again. I rationalized that it was only this one time. After all, couples often have arguments and fights that are forgiven and forgotten. My parents fought all the time, and I believed that behavior was normal and unavoidable in marriage. My boyfriend would buy me things, take me out, and show me attention and affection in an effort to prove his sincerity, and he promised that he would never hit me again. This is called â€Å"the honeymoon† phase. I believed the lie and within months I married him. FACT Nearly 80% of girls who have been physically abused in their intimate relationships continue to date their abuser after the onset of violence. MYTH If a person is really being abused, it’s easy to just leave. It was extremely complicated and difficult for me to leave my abuser, and there were several factors that delayed and hindered my decision to get away from him. I had a strong religious background and believed it was my obligation to forgive him and to submit to his authority as my husband. This belief kept me living in an abusive marriage. I also believed that even though we weren’t fighting all the time, it really wasn’t that bad. He owned a business, and at one point, was the pastor of a church. We were prosperous, had a beautiful home, drove nice cars, and I enjoyed the status of being the perfect middle-class family. And so, for the sake of money and status, I stayed. Another reason why I stayed was for the sake of the children. I didn’t want my children to be psychologically damaged coming from a broken home. I had been psychologically and emotionally abused for so long that I developed low self-esteem and had a low self-image. He consistently reminded me that no one else would ever love me like he did and that I should’ve been glad that he married me in the first place. He would belittle my physical characteristics and remind me of my shortcomings and faults. I often went along with whatever my husband wanted to do just to avoid a fight and to avoid being left alone. I had my own guilt issues and believed that I was being punished and deserved the misfortune that happened to me. I believed that I could not survive without my husband and was afraid of being homeless and destitute. And even after I left the marriage, I was stalked and almost killed by him. This type of psychological abuse is often ignored by the victims of domestic violence. Since there are no visible scars we think we’re okay, but in fact, the psychological and emotional torments are the ones that have the most lasting impact on our lives even long after the abuser is out of our lives. FACT There are many complicated reasons why it’s difficult for a person to leave an abusive partner. One common reason is fear. Women who leave abusers are at a 75% greater chance of being killed by the abuser than those who stay. Most people who are abused often blame themselves for causing the violence. No one is ever to blame for another person’s violence. Violence is always a choice, and the responsibility is 100% with the person who is violent. It is my desire that we become educated about the warning signs of domestic abuse and encourage women to break the cycle of abuse by breaking the silence. Sources: Barnett, Martinex, Keyson, â€Å"The relationship between violence, social support, and self-blame in battered women,† Journal of Interpersonal Violence, 1996.Jezel, Molidor, and Wright and the National Coalition Against Domestic Violence, ​Teen Dating Violence Resources Manual, NCADV, Denver, CO, 1996.Levy, B., Dating Violence: Young Women in Danger, The Seal Press, Seattle, WA, 1990. Straus, M.A., Gelles R.J. Steinmetz, S., Behind Closed Doors, Anchor Books, NY, 1980.U.S. Department of Justice, Bureau of Justice Statistics’ National Crime Victimization Survey, 1995. Uniform Crime Reports, Federal Bureau of Investigation, 1991.Violence Against Women: Estimates from the Redesigned Survey, U.S. Department of Justice, Bureau of Justice Statistics, August 1995.

Dentist Application Personal Statement Example | Topics and Well Written Essays - 750 words

Dentist Application - Personal Statement Example In today's world, the field of Medicine is of immense importance to individuals and countries, alike. In this whole process, dentistry in an inevitable part, since apart from medication, the right guidance from professionals in terms of improvement of natural features, is very important to help patients overcome their fear for and grief towards the acceptance of diseased conditions. It also realises that the aesthetic needs of today's world. The main reason behind applying to the University, is because of the fact that I want to learn more and obtain more knowledge about the subject. I possess a thirst for knowledge regarding this subject, and would like to quench it by taking up this course, as per my passion. Firstly, talking about my professional strengths, I am a person who seeks to make the most out of every opportunity that comes my way, as I strongly believe that Opportunity knocks the door only once! I also keep myself up-to-date with the current happenings and researches, br eak-through and inventions in the field of Pharmacy and Healthcare, to make way for improvised quality of output to patients, from my end. Secondly, coming to my personal strengths; very evidentl... Therefore, being a team-worker and working in cooperation is extremely vital.I seek to expand my knowledge base on every possible occasion and am good at crisis management. I am capable of handling complex situations, without becoming panicky and by maintaining my calm and composure, which is a pre-requisite for every professional in the field of Pharmacy. Apart from my humanistic perspective, I do have certain personal reasons for taking up pharmacy in particular. For instance, I was intrigued by human psychology and its acceptance of trying circumstances. I am a compassionate person and enjoy extending a helping hand to those in need. In order to further my goal, I have volunteered at various health camps, which encouraged me to pursue my Dentistry with your esteemed institution. Every field works on a principle of core values. I feel that equality, human dignity and justice are of utmost importance to me. Service to the utmost honesty of one's conscience is what is important, to a doctor or a paramedic. Secondly, attaching the respect and dignity deserved by every human to the patient, is equally necessary. For this, empathy and comprehending the fact that every human is God's creation, is a must. Thirdly, providing justice to every patient is important for me, because I aspire to devote myself to service of humanity, as a tool to give back what I can to the society. Thus, these are my goals and aspirations, which I aspire to achieve by making the most of my strengths and minimising my weaknesses. 3) How

Managing in a Strategic Business Context Essay Example | Topics and Well Written Essays - 4000 words

Managing in a Strategic Business Context - Essay Example An organization like HSBC Bank (especially Business Banking) believes that, if an organization follows like them the theories and concepts of the contemporary organizational context and the strategic management related to members, then it is not impossible to achieve the organizational goals accordingly. The aim of any SWOT analysis is to identify the key internal and external factors that are important to achieve the objective of an organization. SWOT analysis distinguishes key pieces of information into two main categories3: The internal factors may be identified as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of the 4P's 2 in accordance with personnel, finance, manufacturing capabilities, and so on. The external factors may influence macroeconomic matters, technological change, legislation, and socio-cultural changes, with the changes in the marketplace or competitive position. The results are usually represented in the form of a matrix. SWOT analysis is only method of categorisation and has its own weaknesses. For example, it may tend to persuade companies to compile lists rather than think about what is really important to achieve organizational goals. ... For example, it may tend to persuade companies to compile lists rather than think about what is really important to achieve organizational goals. It also represents the resulting lists simply and without clear prioritization so that, for example, weak opportunities may evolve to balance strong threats. Examples of Strengths and Weaknesses of HSBC Bank: Resources: Financial, intellectual and location are the strengths of the mentioned bank. Because HSBC Bank uses financial and intellectual resources to provide up to the mark services to the customers. Customer Service: As a service provider, customers are the main concern of HSBC Business Banking Sector. They believe that customers' satisfaction brings their success. They also assume this as their strength. Efficiency: Efficiency is the strength for the HSBC Bank as it ensures customers' satisfaction and organization's success. Quality: Quality is the strength for HSBC as they have good quality service. But in some cases they face it as weakness when they can't maintain the standard.Staff: In today's competitive market, inadequate number of staff is a weakness for HSBC. Management: HSBC Business Banking Sector works with Strategic Management, which helps them to work easily, and it is assumed as their strength that's why. Principles: HSBC Bank believes in good service providing to the customers in an effective and reasonable manner. This is the key component of their success. That's why they assume their principles as their strength of work. Examples of Opportunities and Threats of HSBC Bank3: Political/Legal: Political and legal unrest situations are often threats for the HSBC Business Banking Sector as it hampers their total management. Market Trends:

An observation report of a faculty member Essay

An observation report of a faculty member - Essay Example Let me start off the relating of my observations by first describing the kind of class that I was assigned to observe. While I was hoping to be assigned to a highly exciting and eye-opening class, I was instead assigned to an ESL class for college graduates who had very little English writing skills. The students in this English 100 class were all college school students who, due to one reason or another, managed to graduate from high school with very poor English writing skills. Gaining acceptance into college may have meant that they had the chance to get a better future by completing all the levels of their education, the problem of their English writing readiness became quite evident when they enrolled int heir regular English classes. Due to the serious nature of their problem in expressing themselves in English, these students were advised to enroll in remedial English writing classes. The aim of this type of class, is to improve their English writing abilities to the extent th at the student will be able to clearly and legibly express his thoughts and emotions through his writing. The professor in this class was a female in her late thirties who felt that the best way to help her students learn how to write in English was to ask them to engage themselves in a writing activity that they could relate to. Which is why she asked the class to write their personal memoirs. Since her students came from highly diverse backgrounds, their English writing skills seemed to copy the kind of background they were exposed to when they tried to express themselves through writing. However, the teacher, who used the â€Å"Daniel Stiepleman Cluster† in her class, managed to divide her time equally among the students and in the process, managed to help them improve their writing abilities in the process. She did this by clustering her class in groups that came from similiar backgrounds. This way the students shared a set of low writing skill problems that she could hel p them address by group rather than individually. In doing so, she allowed the class members to become teaching aides in a way because they found themselves in the unique position of helping one another improve their writing ability through consultation with one another. By asking the students to write their own memoirs, the professor actually encouraged the students to express themselves by discussing a topic that they are highly familiar with and therefore, gave them the confidence to take a chance upon which they could express themselves in English as best as they could. Since this was a basic English writing class, I observed that most of the students had apprehensions about how they should write about themselves and how they might be judged for their written grammatical mistakes. This was a point of nervousness for the students that the professor was able to diffuse by encouraging them to write regardless of their mistakes, which she would help them correct later on. It was her belief that unless they took a chance upon expressing themselves, they would never be able to do so. Part of her encouragement and genius in teaching came from the way that she effectively utilized the clustering technique in teaching the

My point of view on assisted suicide Essay Example | Topics and Well Written Essays - 500 words

My point of view on assisted suicide - Essay Example Jack Kevorkian, an unrepentant medical practitioner who openly engaged in euthanasia among terminally ill patients and a recent case in the United Kingdom in which Mr. Alan Reyes of East London publicly helped his partner end his life and was subsequently arrested for the subsequent death of his partner of twenty eight years. Dr. Kevorkian, was incarcerated for eight years for helping people to die, and is reported to have participated in at least 130 assisted suicides. To understand the complexities surrounding euthanasia today as the debate continues, the followin will address both sides of the coin and explore euthanasia from a holistic perspective. This essay begins now with a concise introduction to euthanasia and the ethical, social and legal aspects of euthanasia in America (CNN 1999; BBC 2009; StopPain 2009). From an ethical and legal standpoint the euthanasia issue is heavily charged and polarizing. Anti-euthanasia advocates argue that doctor assisted suicide is murder and that it must be opposed on both ethical and legal grounds. Pro-euthanasia advocates believe that the right to life is an intrinsic right and no one can tell a person when he or she can end their life. The decision end one’s life is thus a personal decision and the state has no place telling a terminally ill person that he or she cannot make a conscious decision and choose to put an end to his or her life. From a purely legal standpoint, all forms of euthanasia remain illegal in all 48 of the 50 states of the United States (both Oregon and Washington presently allow a limited form of doctor-assisted suicide) and most of the Western world. In Europe, notable exceptions include Belgium, Luxemburg, Switzerland and the Netherlands. Despite this, all forms of doctor assisted suicide remain illegal in much of the deve loped world including the United Kingdom, France,

Should Students Wear Uniforms to School Essay Example | Topics and Well Written Essays - 500 words

Should Students Wear Uniforms to School - Essay Example Despite the controversies, it is important to have an in-depth understanding of the advantages and disadvantages of having school uniforms before making decisions whether to abandon school uniforms. First, it is worth noting that school uniforms create a positive learning environment. Whenever students wear school uniforms to school, the problems of peer pressure to match with students from rich families and bullying are minimized (Anderson, 2014). For instance, students have a sense of equality wearing school uniforms and thereby reducing competition to match or outdo their peers. School uniforms also make the students have a sense of belonging to the school community hence making learning an easier process (Delaney, 2008). On the other hand, critics may argue that there are private schools that perform well and do not mandate school uniform thereby bringing a sense that school uniforms do not necessarily create a good learning environment. Another major advantage of having students wear school uniforms to school is that controlling students dressing code is easier (Thomond, 2013). For instance, students cannot come to school wearing clothes with abusive logos are with clothes that undermine modesty or even clothes that support certain gang activities. It also reduces the school staffs work to monitor school attire, as all students will be in the same uniform. Even though some people argue that with school uniform it is easier to control dressing code, some may also argue to the contrary that it limits the rights of students to express themselves. According to Bowen (2014), school uniforms violate the rights to freedom of speech. Bowen (2014) argues that students should be allowed to make their own choices despite the school uniform policies.

My point of view on assisted suicide Essay Example | Topics and Well Written Essays - 500 words

My point of view on assisted suicide - Essay Example Jack Kevorkian, an unrepentant medical practitioner who openly engaged in euthanasia among terminally ill patients and a recent case in the United Kingdom in which Mr. Alan Reyes of East London publicly helped his partner end his life and was subsequently arrested for the subsequent death of his partner of twenty eight years. Dr. Kevorkian, was incarcerated for eight years for helping people to die, and is reported to have participated in at least 130 assisted suicides. To understand the complexities surrounding euthanasia today as the debate continues, the followin will address both sides of the coin and explore euthanasia from a holistic perspective. This essay begins now with a concise introduction to euthanasia and the ethical, social and legal aspects of euthanasia in America (CNN 1999; BBC 2009; StopPain 2009). From an ethical and legal standpoint the euthanasia issue is heavily charged and polarizing. Anti-euthanasia advocates argue that doctor assisted suicide is murder and that it must be opposed on both ethical and legal grounds. Pro-euthanasia advocates believe that the right to life is an intrinsic right and no one can tell a person when he or she can end their life. The decision end one’s life is thus a personal decision and the state has no place telling a terminally ill person that he or she cannot make a conscious decision and choose to put an end to his or her life. From a purely legal standpoint, all forms of euthanasia remain illegal in all 48 of the 50 states of the United States (both Oregon and Washington presently allow a limited form of doctor-assisted suicide) and most of the Western world. In Europe, notable exceptions include Belgium, Luxemburg, Switzerland and the Netherlands. Despite this, all forms of doctor assisted suicide remain illegal in much of the deve loped world including the United Kingdom, France,

League of Nations Essay Example | Topics and Well Written Essays - 500 words

League of Nations - Essay Example This party rejected the collective League system. This was a product of Mosley's and it would serve as a historical debate later. The article is informative and interesting in light of the various aspects of the League of Nations. Henig, Ruth. "A League of its Own." History Today. 60.2 (2010): 3-4. This article focuses on the historical issues surrounding the League of Nations. The author points out that the League was a failure because they attempted to create a peace making organization at the close of WWI. The problem was that the League could not stop people from going into WWII. The author discussions both historical and contemporary ideas about the League and suggests some of the reasons why it may have been a failure in what it was attempting to do. The article looks at 80 years of history and gives a synopsis of why the League had the challenges that it did at that time. The author does explain how the League was a precursor to international collaboration and how it brought c ountries together. Leppanen, Katarina. "The Conflicting Interests of Women's Organizations and the League of Nations on the Question of Married Women's Nationality in the 1930s". NORA: Nordic Journal of Women's Studies. 17.4 (2009): 240-255. This article presents information on the inter-war years when the League of Nations was just beginning. The article talks about the first conference that happened in The Hague.

Trespassing In Cyberspace Essay Example for Free

Trespassing In Cyberspace Essay Introduction This paper will focus on one of the most contentious issues in cyberlaw, such as trespassing in cyberspace. While the issue of trespass as a sort of offense against a person or against property is carefully regulated in the majority of jurisdiction, the question whether trespass as a phenomenon can actually exist in cyberspace is a subject of heated debate. Thus, in-depth analysis of this question will help to understand its significance in the broader context of cyberlaw. Definition Under common law, trespass happens when a person intermeddles or performs unauthorized of another person’s property (Quilter, 2002). Pending the consensus among scholars concerning a clear-cut definition of trespass in cyberspace, courts and researchers often have to apply reasoning by analogy to analyze such cyberlaw cases: ‘The concept of trespass in cyberspace depends heavily on a conception of a web site or mail server as ‘property’ from which, like land, the owner ought to have the right to exclude others’ (Merges, Menell Lemley, 2006, p.928). One of the concepts that is most widely applied to cyberspace trespass cases is the concept of trespass to chattels, chattels being is defined as tangible property (not to be confused with real property and intellectual property). Trespass to chattels is a tort action under certain circumstances: ‘The tort of trespass to chattels traditionally requires proof not just that the defendant ‘intermeddled’ with a chattel, but that the defendants use actually caused injury to the chattel or injured the owner by depriving it of the benefit of using the chattel’ (Merges, Menell Lemley, 2006, p.923) However, the latter thesis is a contentious one, and further discussion of this issue will happen in the ‘Notable Cases’ section. The scholars argued that there are many concepts than need careful legal reconsiderations in the Information Age before any analogies with real property or chattels can be brought into the discussions. These concepts include, but not limited to, the notion of Intent, Entry, Property, and Permission (Adida et. al., 1998). Yet the idea of applying the doctrine of trespass to chattels to cyberspace turned out to be surprisingly appealing to judges: ‘Notwithstanding scholars’ early suggestions of its inappropriateness, courts have rushed to resurrect the late, largely unlamented, tort of trespass to chattels, and apply it to the new cyberspace arena’ (Cranor Wildman, 2003, p.13). At present, most scholars agree that the doctrine can be applied to such issues as spam and spidering when actual orb potential harm has been caused to a plaintiff. Legal Basis The foundational document that governs electronic transactions is Computer Fraud and Abuse Act of 1984 (CFAA). Computer Fraud and Abuse Act such issues with data integrity as in the situation when an offender breaks authorization rules instituted by an organization with a view to gaining access to protected information, such as information contained in a financial record of a financial institution, or of a card issuer. It also established penalties for acts or attempts to encroach on secret governmental information. However, the applicability of this Act can be made possible by proving that data and information resources can be regarded as chattels. Nowadays, it is an accepted fact in the legal practice, which was established by a series of legal precedents. Notable Cases In Thrifty-Tel v. Bezenek, it was established that electronic signals can be regarded as property due to the fact they are physical and tangible in nature. The analogy used in the case was the comparison of electronic signals to real property not chattels. Trespass to chattels first appeared in the case CompuServe v. CyberPromotions, which was a span case (Quilter, 2002). In United States v. Seidlitz, confidential software was illegally obtained by an employee by tapping into the work session of a previous worker. In this case, federal law was applied only because of an accompanying circumstance. Several  telephone calls the employee made to accomplish his aim were made across state lines.  Otherwise this employee would have had to be prosecuted under one state’s wire fraud legislation (Adida et. al., 1998). In United States v. Langevin, ex-worker of the Federal Reserve Board committed a similar offence. Being a financial analyst at the time when the offence was perpetrated, he tried to access the file containing protected data on money supply. Again, the applicability of federal legislation was made possible solely because of telephone calls made in the manner similar to the previous case (Adida et. al., 1998).    Another notable case, Intel v. Hamidi, was won by the defendant as the California Supreme Court ruled that Ken Hamidi did not commit an act of trespassing Intel’s computers by sending messages to its employees. After being fired from Intel in 1995, Ken Hamidi sent six emails to thousands of Intel’s employees with bitter criticism of the company’s policies and employee treatment. These messages did not result in physical damage on the company’s computer systems or failure of its networks or computer services. However, Intel decided to press charges against Mr.Hamidi accusing him of trespass. Intel claimed that workers were distracted and distressed as a result of disappointing emails, which further led to loss of productivity: ‘Intels position represents a further extension of the trespass to chattels tort, fictionally recharacterizing the allegedly injurious effect of a communications contents on recipients as an impairment to the device which transmitted the message’ (Epstein, 2004, p.15). Yet the court sided with the defendant on the grounds that no actual harm has been caused to Intel’s computer system: ‘The California courts have rejected trespass to chattels claims in the absence of evidence of actual harm to the chattel in question the computer server†¦ because the trespass to chattels tort†¦may not, in California, be proved without evidence of an injury to the plaintiffs personal property or legal interest therein.’ (Merges, Menell Lemley, 2006, pp.925-926). The significance of this case lies not only in the perceived victory for those who endorse cyberspace rights and fair labor relations. The case established a standard for legal reasoning in the cases of the like nature: ‘The decision noted that calling distressing content of a message a ‘trespass’ on the computer was as wrong as claiming that ‘the personal distress caused by reading an unpleasant letter would be an injury to the recipients mailbox, or the loss of privacy caused by an intrusive telephone call would be an injury to the recipients telephone equipment’’ (Electronic Frontier Foundation, 2003, para.3). The case eBay, Inc. v. Bidders Edge, Inc. is important for the discussion because it expanded the concept of trespass to chattels to spidering. Spidering is widely used by search engines to track information on Web serves. Bidder’s Edge was an auction aggregator that collected information from different auction sites, put it together in its own data bank, and then offered the information on demand as a to consumers looking for a certain item. eBay pressed charges against this company on the basis of trespass to chattels because of the company’s spider activity. The evidence of real harm resulting from Bidder’s Edge’s spidering was not allowed in the court, but the presence of potential harm was sufficient to rule that Bidder’s Edge was trespassing eBay’s information resources (Quilter, 2002). Other cases decided on the same grounds as are TicketMaster v. Tickets.com92 and Register.com v. Verio (Quilter, 2002). Impact While there is little discussion as to the benefits of application of trespass theory to spam emails, the issue is not that clear when it comes to spidering. It is widely believed that all the recent cases concerning trespass in cyberspace had far-reaching implications. Some scholars believe that the application of trespass to chattels doctrine to spidering may be detrimental to the development of e-commerce services: ‘While the promise of ecommerce is to improve consumer information and lower transaction costs, under a trespass theory many of those benefits will disappear’ (Merges, Menell Lemley, 2006, p.924). From the customer’s perspective, eBay’s victory was hardly beneficial for those seeking quality service: ‘AuctionWatch [a website run by Bidder’s Edge] was a better product for consumers than eBay, since it covered more auctions. However, eBay succeeded in shutting it down using the trespass to chattels tort. Any type of innovative aggregation product is subject to the same problem’ (Cranor Wildman, 2003, p.21). However, arguing against the doctrine of trespass in cyberspace from the position of customer’s satisfaction is not the most effective stance. In any legal case, there is a variety of stakeholders involved. The purpose of legal settling is to satisfy the demands of a plaintiff (if they have reasonable grounds) on the basis of existing laws and regulations. Companies operating in cyberspace merit protection just like customers do. Conclusion Despite the ongoing debate on the applicability of the concept of trespass to cyberspace offences, legal practice has already legitimized the relevance of certain common law doctrines (i.e. trespass to chattels) to such cases. Following the analogy with trespass to property such as land or personal possessions, courts have decided a series of exemplary cases based on the reasoning that electronic signals are physical and tangible enough to be regarded as property. References Cranor, Lorrie F., Steven S. Wildman. Rethinking Rights and Regulations: Institutional Responses to New Communications Technologies. Cambridge, MA: MIT Press, 2003. Epstein, Richard A. Cases and Materials on Torts, 8th ed. Rockville, MD: Aspen Publishers, 2004. Merges, Robert P., Menell, Peter S., Mark A. Lemley. Intellectual Property in the Technological Age, 4th ed. Rockville, MD: Aspen Publishers, 2006. Adida, Benjamin, Chang, Enoch, Fletcher, Lauren B., Hong, Michelle, Sandon, Lydia, Page, Kristina. ‘The Future of Trespass and Property in Cyberspace.’ 10 December 1998. June 19, 2007. http://cyber.law.harvard.edu/courses/ltac98/final.html Electronic Frontier Foundation. ‘California Supreme Court Sides With Email Pamphleteer: Intel v. Hamidi Decision Protects Internet Speech.’ June 30, 2003. June 19, 2007. http://www.eff.org/spam/Intel_v_Hamidi/20030630_eff_hamidi_pr.php Quilter, Laura. The Continuing Evolution of Cyberspace Trespass to Chattels. 2002. June 19, 2007. www.law.berkeley.edu/institutes/bclt/pubs/annrev/exmplrs/final/lqfin.pdf

Carlos Ghosn’s approach to turning Nissan around

Carlos Ghosn’s approach to turning Nissan around In order to give a thorough in-depth evaluation of Carlos Ghosns approach to turning Nissan around I have chosen to apply John Kotters 8-step model to strategic change implementation (Kotter J. P., 1996) displayed below. Kotter is regarded as an authority within the field of organization and change management and I find his model helps securing a comprehensive evaluation. The model is usually used as a forward-looking plan for how to handle a change process, but I will apply it as a retrospective analytical tool to review how the process was handled at Nissan. The first three steps are about creating the right climate for change and making sure the organization is ready to make a move ahead. The next three steps are about engaging and enabling the organization to pursue the strategy. Without support from a large part of the organization, change will not be successful, but equally important the organization needs to be equipped to handle such process change. The last two steps are all about implementing and sustaining change. Without focus on these aspects the organization is in risk of regress. The assignment puts emphasis on organizational and national culture. That is for good reason as I find them central aspects of the challenges Ghosn was facing, when he took over as the first non-Japanese COO of Nissan. Kotters 8-step model does not focus on culture, but it is implicitly handled in several of the steps most noticeable in step two and four. In the conclusion I will sum up the findings in the analysis and explicitly answer the four questions given in the text. 1 à ¢Ã¢â€š ¬Ã‚ ¢Establish a sense of urgency2 à ¢Ã¢â€š ¬Ã‚ ¢Form a powerful coalition3 à ¢Ã¢â€š ¬Ã‚ ¢Create a vision4 à ¢Ã¢â€š ¬Ã‚ ¢Communicate the vision5 à ¢Ã¢â€š ¬Ã‚ ¢Empower others6 à ¢Ã¢â€š ¬Ã‚ ¢Plan for and create short-term wins7 à ¢Ã¢â€š ¬Ã‚ ¢Consolidate improvements8 à ¢Ã¢â€š ¬Ã‚ ¢Institutionalize changes 3 | P a g e 2. EVALUATION ANALYSIS 2.1 ESTABLISH A SENSE OF URGENCY It is an ill wind that blows no good, this was also the case for the Yamaichi bankruptcy. The misfortune of the major financial house in Japan helped open the eyes of the employees in Nissan. Now the employees realized that lifetime employment was no longer a reality and that they had to do their own part to secure the companys future and thus their own jobs. Ghosn, to his credit, used the Yamaichi example whenever he could to continue to motivate his employees, repeating that their fate would be no different if they did not put all of their effort into figuring out, and then executing, the best way to turn Nissan around. (Millikin Dean, 2003) The bankruptcy was indeed a blessing in disguise for Ghosn as it created the burning platform that according to Kotter is crucial to do change. Change is always accompanied by anxiety for the unfamiliar, but this event made sure the whole organization was aware that status quo is more dangerous for Nissan and each employee than venturing into the unknown. Kotter believes that around half of the failed change efforts can be traced back to step one. If people do not see why change is necessary, then motivation for change will be nonexistent. Moving a huge organization simply by brute force is an impossible task, but Ghosns strike of luck created a powerful momentum that diminished potential resistance to change. 2.2 FORM A POWERFUL COALITION One man cannot change a huge company such as Nissan. Ghosn realized this as well. Even though he had been talking with plant employees and had gained a lot of knowledge about what should be done, he chose not to impose a revival plan on Nissan. He wanted the employees to come up with ideas themselves and to lay down a plan for what was to happen. His establishment of the nine Cross-Functional Teams (CFTs) and their sub-teams created powerful coalitions that were essential in turning the company around. These coalitions mainly consisted of middle managers, but they were empowered because they reported directly to two supervisors from the executive committee, had full access to all 4 | P a g e necessary information, and they had the full support from top management. The cross-functional aspect gave the freedom and insight to create radical changes without being weighted down by the need for conscientiousness and corporation, which is a general characteristic for most Japanese companies including Nissan. This powerful coalition is, according to Kotter, fundamental for a successful change as Ghosn needed protagonists to influence the whole organization and these protagonists needed to have enough impact to counteract the inherent resistance to change. A powerful coalition is especially important in Japanese culture as group harmony is a cornerstone in their work environment. A powerful coalition will have fewer problems, relative to a similar situation in a company in Western culture, converting the minds of opponents as many will act opportunistic and follow the majority or as Ghosn puts it: When you get a clear strategy and communicate your priorities, its a pleasure working in Japan. The Japanese are so organized and know how to make the best of things. They respect leadership. (Millikin Dean, 2003) 2.3 CREATE A VISION According to Ghosn, Nissan had been suffering from management lacking vision and he pointed this out as one of five main issues that he wanted to address. First creating the Nissan Revival Plan and then formulating Nissan 180 was an excellent two-step vision, which was guiding, laying a foundation for decision making, and created a bridge from the present to where he wanted to take the company in the future. The vision helped the employees understand why they had to undergo change by showing what was in store in the future. That they had to change their attention from regaining market shares to focus on customer demands. Not only was Ghosn aggressively launching the Nissan 180 program to transition out of the Nissan Revival Plan program, but he was also pushing a new, customer-focused initiative called Quality3-3-3. (Millikin Dean, 2003) 5 | P a g e Creating a vision that is tangible, concise, and easy to relate to for the employees is key when setting out to change an organization. Detailed plans for what needs to be done are at this point not advisable because they do not create the much needed excitement and enthusiasm, which is so vital. It is important to bear in mind that this step is part of the first three steps, which focus on creating the right climate for change. It is therefore all about talking to peoples feelings and not necessarily to their intellect. Furthermore Kotter stresses that leaders need to walk the walk. Actions often speak louder than words and if leaders want people to follow them, then they must take the lead. Ghosn was aware of this. One issue Ghosn noticed, shortly after arriving at Nissan, was the lack of communication between the layers of the organization, and as the quote below shows Ghosn was prepared to walks the walk himself. He was the first manager to actually walk around the entire company and meet every employee in person, shaking hands and introducing himself. (Millikin Dean, 2003) 2.4 COMMUNICATE THE VISION It is not enough to create a great vision. It also has to be communicated effectively to the organization. It says in the text that Ghosn communicated both NRP and Nissan 180 aggressively and that two of his three philosophies of management are: Transparency an organization can only be effective if followers believe that what the leaders think, say, and do are all the same thing. Communication of company direction and priorities this is the only way to get truly unified effort and buy-in. (Millikin Dean, 2003) Information concerning his methods of communication is unfortunately lacking, but there is no doubt, that he understood the importance of communicating the vision, and results show that he succeeded brilliantly. Ghosn and his coalition managed to reach out to all employees and motivate them to move towards the vision. If he had not been able to communicate 6 | P a g e effectively enough the NRP arguably would not have been the rapid success it turned out to be. The NRP was achieved in March 2002, one year ahead of schedule. (Millikin Dean, 2003) Kotter stresses the importance of having focus on communication of the vision because it will act as a guideline, and if people do not get that information they do not know which direction to go. Because mental images are easier to remember one of the effective ways to get the message across is using metaphors, analogies, and examples. His metaphor of 180 in the Nissan 180 vision is a paragon of virtue in that way. It clearly creates a picture of turning the company around, and incorporating the metrics in the 180 made it easier for employees to remember what they needed to do. 2.5 EMPOWER OTHERS The Japanese culture forced Ghosn to pay extra attention on the empowerment of employees. As mentioned, Japanese business culture is characterized by a search for conscientiousness, corporation, group harmony, and an avoidance of mistakes. This all leads to a delay of decision making and a lack of responsibility. The introduction of CFTs was an attempt to break with the inconveniences of Japanese culture without harassing the fundamentals. à ¢Ã¢â€š ¬Ã‚ ¦cultural conflict, if paced and channeled correctly, could provide opportunity for rapid innovation. (Millikin Dean, 2003) People in CFTs got a birds eye perspective of the company and it gave them a sense of ownership and responsibility, which was necessary to turn things around. Ghosn even went as far as to put his own fate in the hands of his employees as he had publicly stated his trust in the employees abilities. He encouraged employees to come forth with their ideas and take risks. This was contradictory to their instincts as it was embedded in the organizational culture not to seek risks and to reach consensus before making a decision. Furthermore, he made organizational changes such as permanent cross-functional departments and matrix organization for higher-level staff, which all emphasized the demand for 7 | P a g e responsibility and accountability. Finally he changed the traditional Japanese compensation system to a more Western approach with possibility for employee advancements based on performance instead of seniority. This greatly empowered the talented employees, which was much needed in this change. In many cases, these midlevel managers enjoyed learning about the business à ¢Ã¢â€š ¬Ã‚ ¦and felt fully engaged in the change process, giving them a sense of responsibility and ownership about turning Nissan around. (Millikin Dean, 2003) 2.6 PLAN FOR AND CREATE SHORT-TERM WINS Ghosn excels when it comes to creating short-term wins. His NRP created tremendous results that boosted motivation throughout the organization. One success was a 20% reduction in purchasing costsà ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦the supplier base shrunk by 40% and the service suppliers decreased by 60%. (Millikin Dean, 2003) It is incredibly important that short-term wins are communicated broadly to the organization, so people can see their hard work come to fruition. Often leaders of change hope that short-term success will arise, but according to Kotter it is necessary to actually plan for them. A commitment to create short-term goals has a positive side effect as it increases the sense of urgency throughout the first period. Ghosn did it brilliantly by announcing to the public that the company would show a profit within two years. This is something all employees can understand and it creates a commitment that helps in the realization of his promises. 2.7 CONSOLIDATE IMPROVEMENTS One of Ghosns three management principles is to execute. He states that 95% of the job is about execution. It is not enough to have a strategy if it is not carried out. This is completely in line with Kotters thinking. The consolidation of improvements is all about securing the short-term wins by rooting them in the company and using that as a foundation for further work. At the same time as he declared that the NRP was achieved he announced the Nissan 180. Nissan 180 represented a plan for growth based on the improvements that NRP yielded. 8 | P a g e Now that they had made the necessary improvements, it was time to consolidate and improve further. I think many leaders mistakenly would have left out the second step of Ghosns two-step vision. But if he had done so, the company presumably would have had difficulties rooting the tremendous results and huge changes that were created in such a short time. His timing of the announcement of Nissan 180 was perfect as it kept the momentum going. The Nissan Revival Plan is over. Two years after the start of its implementation, all the official commitments we took have been overachieved one full year ahead of scheduleà ¢Ã¢â€š ¬Ã‚ ¦ Nissan is now ready to grow. 2.8 INSTITUTIONALIZE CHANGES Another of Kotter areas of focus is that changes are often considered finished too early. The organization needs time to really settle in the new ways and if victory is declared too early, then there is a risk of returning to the old ways. Ghosn was aware of that as he was concerned with what will happen when he returned to Renault. à ¢Ã¢â€š ¬Ã‚ ¦ Ghosn contemplates the future, he knows that the transformation has really just begun The momentum and positive energy that have been created from all the success needs to be followed-up by a new vision and new goals. This can potentially be a difficult task because the great success could diminish the employees sense of urgency. Whether or not his successor is able to do so remains unknown, but the fact that Ghosn was aware that there is still a long way to go shows his great insight to problems with turning a company around and institutionalizing changes. 9 | P a g e 3. EVALUATION CONCLUSION Omitting the fact that Kotter introduced his 8-step model in 1995 one could almost suspect that Ghosn had read about Kotters model to strategic change as it looks like he follows them closely. Ghosns ability to establish the right climate for change, engaging and enabling the whole organization, and implementing and sustaining the change in such a large organization is admirable. 1) I think the resistance to change that Ghosn faced was inevitable. Turning a company around as drastically as was needed for Nissan is bound to create resistance. Such a big change makes the future uncertain for many employees and the uncertainty is something many naturally try to avoid. Combining that with strong Japanese traditions, an organizational culture that is hindering innovation and adaptability, and a Japanese government that historically always have bailed out troubled employees, and thereby created a pretext for inaction, only made it worse. Trying to move people, who do not find movement necessary, will unavoidably create tension and resistance. That being said, I think Ghosn handed the resistance to change ideally. 2) I am sure that many parts of the Nissan organization did not feel very good about having Ghosn changing things as drastically as he did. The reduction of 21,000 jobs will inevitably create opponents among the lower level employees as well as higher in the hierarchy. Furthermore, the demotion of Vice President of Sales and Marketing in Japan would presumably create antagonists with more leverage. Throughout the text examples of his no-nonsense approach to leadership shows that he is a tough leader that does not accept failure and he demands that people take responsibility for their actions. I think this kind of approach combined with his philosophies of management and his capacity for global leadership was the key to his success in Nissan and the reason why his opponents were not able to challenge him seriously. Another reason is the respect for leadership that is inherent in most Japanese. This made his approach to leadership even more effective. Finally, his involvement of the CF Ts made sure that he would not be the only one in the line of fire. The delegation of responsibilities to the CFTs helped getting the support of middle and lower levels, so he could focus his attention on top management. 10 | P a g e 3) The national culture has without a doubt played a large part in the outcome of Ghosns attempt to turn Nissan around. On the one hand it hindered change because of the sense of security the government created and its rigid approach to decision making and career advancement. On the other hand the respect for leadership made it easier for him and his CFTs to have an impact on the organization. The cultural differences between Ghosn and the Nissan organization was profound because he had never been exposed to Japanese culture before, but his approach to the culture ensured that he was fully aware of the issues that could arise. He stated that he wanted to discover Japan by being in Japan with Japanese people. That shows his humble and respectful approach to their culture, which I think benefitted him. 4) There is no doubt that Ghosn was lucky. His timing was impeccable as the bankruptcy of Yamaichi happened when he took office as COO in Nissan. This fortunate misfortune paved the way for a major organizational and cultural change that otherwise would have been hard to push through. Without this, Ghosn and his CFTs would probably have faced a much more daunting task. Whether or not they would have been able to power through in spite remains unknown, but having learned about Ghosn leadership abilities I think he would have found a way. All in all I think Carlos Ghosn did an incredible job turning Nissan around in a very short period of time. As a non-Japanese COO he managed to overcome Japanese cultural obstacles, as well as effectively transforming a bureaucratic organizational culture and turning a large continuing deficit into a profit within 18 month. One could question whether his successor will be able to continue what Ghosn started or if he/she needs to find his/her own way. Either way, Ghosn has a justifiable concern for the future of Nissan. They might be on the right path, but they are still far from reaching their goals. 11 | P a g e

Creatine Essay -- essays research papers

Creatine Creatine is one of the primary things an athlete will do to put supplements into their body. These supplements range from protein shakes to illegal anabolic steroids. Some sports supplements are incredibly safe and effective, yet others work for a while and then fizzle out, while others still work well but do more damage than good in the long run. In the past athletes had to turn to such things as anabolic steroids or blood doping (the process of taking out blood and adding oxygen to it and putting it back into your body in order to increase a persons endurance). However, these procedures have many drawbacks. Mainly, they are illegal. An athlete may be suspended from playing their perspective sport for using them. They have many long terms and short term side effects. Many supplements are as simple as packaged energy and others require a strict exercise and eating regimen. I will explore sports supplements focusing on creatine and it's effect on the sport world. The first and most basic sports supplements are protein weight gainers. This normally comes in the form of powder and works best when mixed with milk. The main reason for taking extra protein is to gain weight and muscle mass. In today's athletics, whether it is high school, college, or professional, the athletes are getting bigger, stronger, and faster. Protein works the best when the athlete is on a strict work out regimen. Many sports supplements are a combination of herbs and proteins. A popular supplement of this sort is called "Heat." Heat has many different ingredients in it that allow the athlete to experience more energy by creating more heat. This allows the athletes' body to work more efficiently and therefore work faster, stronger, and longer. This is very important in the sports world because it is becoming harder and harder to compete at an unsupplemented level. Athletes want every advantage that he or she can receive. Now there is a substance that can give an athlete the edge that they desire. One of the most popular and effective sports supplements on the market today is Pure creatine monohydrate. Creatine was first introduced to the US in 1993 by a supplement company called Experimental and Applied Sciences. ... ... Another problem that people may see with creatine is the cost factor. A Creatine supply for a month will average close to forty-five dollars. With the cost of this and other supplements being so high, it seems that the higher class athletes would have an advantage, which causes many critics of creatine (or supplements in general) to deem it unfair. Their case is, athletes of one group should not be permitted to have an advantage over another due to something such as money. In conclusion, Creatine is and can be a very effective supplement for athletes, it doesn't help everyone. Depending on the person and the sport they are participating in creatine's effects can be either positive or negative. Though long term research on the effects of creatine have not been confirmed, as of now the only side effects are diarrhea, nausea, and weight gain. These are outweighed by the increased success that one may have in their strength and performance in sports. Creatine has a positive effect on sports as well as its negative effect, therefore each person should weigh the positive and negative, then make the decision for themselves.

Macbeth Newspaper Essay

One way Jewett dramatizes the character of the young girls adventure is by using personification. Jewett uses personification. Personification gives human qualities to objects as a way of describing them to strengthen the description. In the story A White Heron Jewett uses personification when she says â€Å"There was the huge tree asleep yet in the paling moonlight. † Jewett here is showing the tree as a peaceful tree sleeping under the moonlight. â€Å"It must truly have been amazed. † This is when Jewett is trying to show how the tree is amazed by Sylvia and from that point it started to help her. â€Å"It felt this determined spark of human spirit. † This is when Jewett is showing that the tree felt a spark of human spirit. â€Å"And the tree stood still and frowned away the winds. † This was when Jewett was trying to show that the tree frowned away the winds and did not want the wind to make Sylvia’s journey hard for her. â€Å"The old pine must have loved his new dependent. † This is when Jewett is showing that the old pine tree now has helped Sylvia to the top and actually loves his new dependent (Sylvia). Another way Jewett dramatizes the character of the young girls adventure is by using Diction. Diction is the author’s word choice. It is very important because it strengthens the description of something or someone. In The White Heron Jewett it helps contrast between the huge tree and the small girl. Words that was used to describe Sylvia in the story was â€Å"little,† â€Å"small,† â€Å"clumsy,† â€Å"bare feet,† â€Å"weak creature† and â€Å"Harmless housebreaker. † All of these are words chosen by Jewett that describes the character of Sylvia. It strengthens the characterization of Sylvia. Those words mostly are showing that Sylvia is weak and small. She is a small girl that goes on a journey that leads her to becoming a young adult. Also words such as â€Å"determined,† â€Å"daring,† spark† and â€Å"dazzle† shows that Sylvia is determined and is daring herself to climb the â€Å"huge† tree. Jewett also uses words to describe the tree. Words such as â€Å"huge,† â€Å"strong,† â€Å"old pine,† â€Å"sturdy,† â€Å"monstrous ladder† and â€Å"great main mast† to describe the tree. This is showing that the tree is very powerful. These two are exactly opposite when Jewett describes them using word choice and diction. For example she says the girl is â€Å"small† and the tree is â€Å"huge,† she is â€Å"weak† and the tree is â€Å"strong† so there is a contrast between them. Contrasting diction and word choices contrasts the Sylvia’s personality and the tree’s.

Ioi Corporation

IOI Corporation Case Study 1. IOI strong growth was achieved through a. Good plantation management practice * Continues improvements on yields performance * Maximize output from plantation and factories and minimize input to achieve a low-cost supply chain b. Diversified business base in palm oil industry, from downstream sector to upstream sector 2. IOI opportunities and threats c. Opportunity * Continues growth on palm oil in edible oils & fats market globally * Increase in non-food industry demand, like biofuel.Now, market is focus on renewable energy. Palm oil has been identified as one of the efficient and clean biofuel * Crude palm oil price getting higher and stable year-on-year. * Sales of properties at prime area especially in Singapore have been encouraging * Expansion in Indonesia with recent planting permit approval to the group’s directly owned plantations d. Threat * Major revenue is come from export markets to Europe and US. Weak economic situation affect the de mand on palm oil. With limited land bank in Malaysia * Unfavorable weather condition * Shortage of estate workers * Fierce competition from Sime Darby and Indonesia and upcoming markets like Africa and Brazil are catching up 3. Internal organization capabilities and it weakness. e. Top 3 executive directors are family members. Decisions making are among family members, higher chances in power abusing and lack of transparency f. Has operations in many countries, expose to foreign exchange risk 4. Change and unchanged g. Change Family based share holders lack of transparency. Need to maintain good relationship with stakeholders to increase the efficiency of the group h. Unchanged * Tissue culture research, leading to cultivation of clonal palms with superior traits * Continuous improvement in productivity and efficiency of its operations * Sustainable environmental friendly practices IOI Financial Analysis FY2012 1. Current liquidity ratio = Current asset / Current liability 2012 (RMà ¢â‚¬â„¢000)| 2011 (RM’000)| 9,185,620 / 2,202,499= 4. 7| 7,703,105 / 2,288,028= 3. 36| The group ratio increased in year 2012 2. Total debt to total asset = (short term debt + long term debt) / total asset 2012 (RM’000)| 2011 (RM’000)| 10,148,965 / 23,064,868= 0. 44| 7,393,721 / 19,655,119= 0. 37| Total funds that are  provided by creditors is increasing in year  2012 3. Total asset turnover = Sales / total asset 2012 (RM’000)| 2011 (RM’000)| 15,640,272 / 23,064,868= 0. 67| 16,154,251 / 19,655,119= 0. 82| 4. Profitability = net income / sales 2012 (RM’000)| 2011 (RM’000)| ,828,529 / 15,640,272= 0. 11| 2,290,513 / 16,154,251= 0. 14| After tax profits decreased per ringgit of sales 5. Market value * EPS = 0. 2785 * P/E = 18. 2047 * Price per share = 5. 07 * (Current assets – current liabilities) / ordinary shares = (9,185,620 – 2,202,499) / 6,419,174 = 1. 08 * Fair value = (5. 07 / 2) + (1. 08 / 2) = 2. 535 + 0. 54 = 3 . 075 IOI group’s profit is decreased on year 2012. The market fair value is much lower than the actual price per share. The option is to sell the share instead of buying it.