Turkish Airlines - 6206 Words

London Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors products 2.4.5. Competitive advantage of Turkish Airlines. 3. Strategic Marketing Focus. 3.1. Mission 3.2. Goals and Objectives 3.3. Values 3.4. Core competencies 3.5. External Environment -PEST Analysis 3.6. Internal Environment –†¦show more content†¦In 2008, Turkish Airlines has kept its position ranked as one of the fastest-growing airlines among European Carriers in terms of capacity and traffic growth. When considering the economical crisis affecting many European Carriers and leading them to decrease their operations; Turkish Airlines has increased its annual passenger and the Available Seat Kilometer (ASK) by 15% and 11,3% respectively. With its fleet of 127 aircraft, in 2009 Turkish Airlines carried 22, 5 million passengers and the number of transit passengers have increased by 41, 3 % across a network comprised of 145 International and 36 domestic destinations From Istanbul, Turkish Airlines operate various onward connections throughout the Middle East and Central Asia. Turkish Airlines also have an extensive network of domestic flights, with the shuttle service between Istanbul and the Turkish capital Ankara being particularly well used. Since April 2008, Turkish Airlines became a Star Alliance member enabling the company to offer even more destination through the code share flights of its partners. CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University 2.2. Existing Market Turkish Airlines is one of the major operators connecting directly UK with Turkey (and beyond) from London - Heathrow through its major hub in Istanbul – Ataturk Airport. Despite there are other airlines servicingShow MoreRelatedTurkish Airlines3589 Words   |  15 Pagesmoney wisely. II. Company’s Background: Turkish Airlines is a government company that was established on May 20, 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkeys Ministry of Defence. Its fleet have been made up of a handful number of four to ten seat aircraft. The administration became part of the Ministry of Public Works in 1935, but three years after, it was renamed the General Directorate of State Airlines and was placed under the Ministry ofRead MoreSWOT Analysis of Turkish Airlines943 Words   |  4 PagesHistory The Turkish airlines was established by the ministry of public works in the year 1935.Later the ministry of transportation took over the airlines. Thus Turkish Airlines became a state owned enterprise. In the year 1956 the Air Line was given a name called Turk Hava Yollar.F 72,Vickers Viscount was introduced to the fleet followed by the DC 9 jets. The airlines then started spreading across Asia and the Europe and keeping in mind the increasing passengers capital was increased by 60 billionRead MoreTurkish Airlines : The Airline That Carries The National Of Turkey1389 Words   |  6 PagesTurkish Airlines is the airline that carries the national of Turkey. Its headquarters are situated at the Turkish Airlines General Management Building on the Atatà ¼rk Airport in YeÅŸilkà ¶y, BakÄ ±rkà ¶y, and Istanbul. The airline operates and offers its services to two hundred and ninety destinations in Europe, Asia, Africa, and the Americas. This has made it the fourth-largest carrier in the world by number of destinations which it started in the year 2014. It is said to serve more destinations non-stopRead MoreTurkish Airlines Industry Analysis916 Words   |  4 PagesTHY has some features that makes it strong in the sector. First of all, THY charges close to a discount-airline. Secondly, it offers a business class service on both overseas and domestic flights. Moreover, THY offers a frequent flyer program (an example to this is; MilesSmiles) Fourthly, it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally, THY has the best landing slots (in Istanbul Ankara) and it is the only Turkey basedRead MoreTurkish Airlines3577 Words   |  15 Pagesmoney wisely. II. Company’s Background: Turkish Airlines is a government company that was established on May 20, 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkeys Ministry of Defence. Its fleet have been made up of a handful number of four to ten seat aircraft. The administration became part of the Ministry of Public Works in 1935, but three years after, it was renamed the General Directorate of State Airlines and was placed under the Ministry ofRead MoreTurkish Airlines Marketing Plan4950 Words   |  20 PagesMarketing Management Turkish Airlines Marketing Plan 2010 Table of Contents Terms of Reference3 Executive Summary3 Business Mission3 External Marketing Audit Macro-environment4 Micro-environment5 Internal Marketing Audit7 Operating results7 Strategic Issues Analysis 9 Marketing Mix Effectiveness10 Marketing Structures and Systems11 SWOT Analysis12 Marketing Objectives13 Core Strategy13 Marketing Mix Decisions13 Budget14 Organization and Implementation15Read MoreSwot Analysis : Airline Airlines1170 Words   |  5 Pages1. SWOT Analysis Strength Turkish airlines achieved double digit growth in traffic and revenues due to its domestic market, which is one of the largest and fastest growing markets, and increase in international transfers. As mentioned before Turkish Airlines is one of the star airlines of recent years not also in Europe but also through the world. To analyze the facts affecting the company if we try to make a SWOT analysis we will figure out some conclusions listed below. As for strengths of theRead MoreAn Application of David’s Strategy Formulation Framework to the Turkish Airlines on Domestic Air Transportation Operations21288 Words   |  86 PagesAN APPLICATION OF DAVID’S STRATEGY FORMULATION FRAMEWORK TO THE TURKISH AIRLINES ON DOMESTIC AIR TRANSPORTATION OPERATIONS Thesis submitted to the Institute of Social Sciences in partial fulfillment of the requirements for the degree of Master of Arts in Management by Mehmet ÅžANAL Fatih University June 2007  © Mehmet ÅžANAL All Rights Reserved, 2007 ii To my wife, Nesibe†¦ APPROVAL PAGE iii I certify that this thesis satisfies all the requirements as a thesis for the degreeRead MoreThe Crash Of The Air Crash1900 Words   |  8 PagesNowadays, the airline industry is known as one of the most common type of transportation for long and short distances. Over thousands of passengers are traveling by aircrafts every day. But, this industry had faced with serious failures during last decades that in some cases, the human loss was one of these failures consequences. The Turkish 981 air crash (as shown in Figure: 1) is a known example of design process issues in airline history because of losing all 346 passengers after 10 minutes ofRead MoreImproving Customer Service Quality in3454 Words   |  14 Pageschallenge of improving quality of the service offered in many ways. (Vijayadurai, 2008). Cyprus is the third largest island in the Mediterranean. Today, the island has two parts: North part which is administered by Turks and unrecognised as the Turkish Republic of Northern Cyprus (TRNC) and South part which is administered by Greeks and recognised by the rest of the world as Republic of Cyprus since 1974. On the other hand Turkey is the only one country that recognise the TRNC all around the world